A New York fashion and beauty advertising copywriter who also writes lifestyle/design/food articles for The New Times, New York Magazine, The Atlantic Monthly, The Huffington Post.
Areas of expertise: print, television, video, online, social media. And publishing (author of The Brisket Book: A Love Story With Recipes).
As Associate Creative Director at Bates Advertising, I worked on the Estee Lauder account for 10 years, writing television, radio and print advertising for fragrance, skincare, and cosmetics.
At Ogilvy & Mather, I initiated and supervised corporate print and broadcast for Avon.
I’ve also written copy for L’Oreal, Clairol, Clinique.
For the past 12 years, I have been a freelance Creative Director for HairUWear, generating concepts, campaigns, and copy for celebrity wig collections from Jessica Simpson, Ken Paves, Christie Brinkley, Raquel Welch. I wrote all product copy for the 2007 launch of David Babaii for Wildaid haircare products, with Kate Hudson as spokesperson.